Reggie Fils-Aime has a new interview up on Forbes with deputy editor David Ewalt, discussing the Wii U’s prospects and challenges for the coming holiday season.
Overall, Reggie projects complete confidence, pointing out that the company is doing very well right now. He points out that he gets asked the same question again and again, and every time, with the Wii, DS, and 3DS, the company’s consoles and games rose up to the occasion. Reggie banks his confidence on the Wii U on assertion that software drives hardware.
Reggie also talks about the console’s marketing challenges, explaining that they have gone straight to the retailers, and that they have ramped up promotions on TV, the open web, and the social web. He does feel it is Nintendo’s responsibility to show consumers how fun the console is, and they hope to generate word of mouth with their ongoing campaign.
Perhaps questionably, Reggie claims that consumers are no longer confused by the distinction between the Wii and the Wii U. He cites the conspicuous gains shown in games like Wind Waker HD, Pikmin 3 and Wonderful 101.
Asked about Microsoft’s push for entertainment with the Xbox One, Reggie is no longer pushing TVii as much. Rather, he cites Nintendo’s effort to differentiate their device from everyone else, and not trying to do everything all at once.
Ultimately, Reggie thinks selling the Wii U’s many features can be sold to consumers after they have tried it for themselves, and realize how much they want it. It can be said that this was how Wii won its way into households, and maybe Nintendo can make lightning strike twice if they get the word out.