In an interview with Gamasutra, the current head of Nintendo’s indie scene – Damon Baker – sat down to talk about a whole manner of things related to Nindies. First, he was asked about the success of the recent Humble Bundle which was comprised of eShop titles:
We were quite pleased with how it went. The main objective of the promotion was really to reach a wider audience, and let as many people know about this great indie content as possible. We promoted those same Nindies for the two weeks in the eShop, and their full version prices of those games were actually increased in sales.
So how would Nintendo define their audience for indie games?
It seems like a lot of the Nintendo fans and consumers they gravitate towards nostalgia, they gravitate towards platformer and puzzle action games. If I had one wish to be fulfilled, I would love to see Nintendo fans and consumers take more risks on eShop. It’s my responsibility to make sure everything gets as much exposure as possible. There are titles that share a similar DNA to what makes good first party games.
It looks like self promotion is the key to success for Nindies.
The content that performs best on our platforms are the developers that have already been really proactive in creating a community and a lot of buzz. That’s the truest definition of what is doing well or isn’t doing well on Nintendo platforms.
On promoting indie games, he said:
We look at these opportunities all the time. We’ve done these super indie sales, but these are primarily driven by the developers — but we put a lot of support from first party behind it. I definitely have a vision of doing bigger grander promotions and activities.
What about funding indie games?
We’ve given lots of thought to it. Nintendo is pretty famous for being pretty tight with our money; we want to be efficient with our funds. We continue to look for other ways to promote that key content, and that stuff we consider to be priority. We’ve given a lot of consideration and we may have programs that we may offer in the future but nothing we can confirm at this time.
And finally, an update was given on Unity support for 3DS.
It’s getting really, really close, and there is a ton of interest.