With Nintendo on the brink of entering the mobile market with a partnership with DeNA, many are starting to speculate just how well Nintendo could do in the mobile landscape. In a recent interview with DeNA CEO Shintaro Asako, he talks about how far he feels the reach can be for Nintendo’s mobile gaming.
Hundreds of millions of people have bought Nintendo consoles. Those are people who decided to spend a minimum of $200 just to get access to Nintendo IP. That number is already twice as big as the Candy Crush total user base. Not only that, every single person buying Nintendo devices spends an average of about $100 per year on software. So I have no question that when Nintendo’s mobile games come out, at least 150 or 200 million people will try it. These people are super core Nintendo fans who used to spending $150 to $250 just to access the content. Let’s say only 10% end up playing, and then those users pay $3 a month, that’s still perhaps a $60 million dollar a month game.
Do you see Nintendo making big money like DeNA is thinking they can? Sound off below.