We all remember the feeling of surprise when Nintendo first announced their partnership with the mobile giant, DeNA. President Kimishima has recently explained the company’s decision to develop titles on both mobile and their own traditional platforms:
”I think that for dedicated video game systems, the number of units purchased is definitely the most important. Other than the number purchased, the other important thing is how the game is being played after it has been purchased.
I do not mean this in the sense of how the game is rated, but rather that how the game is played connects to the future of the IP. Therefore, we believe that in addition to the number of units purchased, the activity numbers including hardware activity, and how much the game continues to be played are both important factors as well. I think that this is the same for both dedicated video game systems and smart devices.”