Microsoft’s E3 2017 Media Briefing had a number of interesting announcements, but the star of the show was no doubt the full reveal of the upcoming Xbox One X system. The new model is sporting much more powerful internal components which allow it to run games in full 4K and offer the best visual experience of any console currently on the market.
While the upgrade is nice, a lot of folks chuckled at the name ‘Xbox One X‘. While the abbreviation does happen to be ‘XBOX’ (very clever, Microsoft), it was still a pretty unexpected name. Some folks are wondering exactly why ‘X’ was chosen, similarly as to how many people were wondering why the name “Xbox One” was chosen when the original system was revealed back in 2013. So, what’s the story behind ‘X’? During a recent interview conducted by WayPoint, Xbox Boss Phil Spencer shed some light on the brainstorming process that led up to the choice of ‘Xbox One X’.
The Xbox One X was introduced to us last year under the codename Project Scorpio. According to Spencer, “I think that [codename] will always resonate with me. I love codenames.”
Here’s what he had to say:
“With Scorpio….trademarks and stuff. Trying to land global rights for ‘Scorpio’ is kind of tough. We wanted [it in] the family; we wanted ‘Xbox One’ to be part of the name, because obviously if you buy an S and then buy an X, your games and accessories are gonna move with you. We couldn’t use ‘Elite’, and ‘S’ was already taken. So, we were thinking: ‘What are the other words…what are the other letters [we can use]?’ When I stood on stage [at E3] and said ‘No power greater than X’, it was definitely true. It was one of those mantras we had early on.”
“From a product standpoint, we thought the name really signified what we were trying to do with this console, so it stuck and the team liked it.”
Later on in the interview, Spencer also admitted that while Xbox One X is a “premium console”, he’s aware than that the much cheaper Xbox One S will most likely sell much more than the powerful X. The new system is targeted at gamers “who want the best”. On that note, I guess we can call the X the ‘Xbox One Xtreme’! Not bad, right? ….. Right?